Using state-of-the-art technology to provide valuable iterations from the overall solutions envelope, enabling a product to develop throughout every stage and level of a business, Design DNA uses hybrid systems of parametric design: Continually adapting to change and to push the envelope in each field and for each project. Research continues on many topics, some of which are listed below:


Hybrid instead of the Totally Integrated System:
(Automotive Surfaces Conference 2018)

What is a hybrid approach to surface geometry population?

Composite Build-up
Build-up or layering of differing materials and coatings


Combination of structure and mechanics integrated into a single, sustainable material. Creating function from design, micro/nano structuring and biomimicry.

Biological (A totally integrated approach)
Grown. A fully formed organism with multifunctional parts. Sustainably integrated materials.

Hybrid modelling aids are currently being used to help clients develop cars, boats, fine furniture. Including work for complex canvas structures, landmark structures and fine / modern furniture. Algorithms employed to populate surfaces, with repeat object tiling for aesthetic quality and material property enhancements.

Automotive Surfaces Paper Published to the Conference in Berlin 2018

Furniture Tech:

Parametric tools for Origin Furniture, using Grasshopper for Rhino MAC. Click here to see Vimeo.

Parametric Ply' for STAC Architects Nandos Teeside interiors: Sculptural furniture for STAC Architects. Click here to view.

Building Envelope Tech:

Multi-object automation for building envelopes, using net development for 2D to 3D CNC production, continues in work across the UK, including programming in Grasshopper Visual Algorithms for Rhino, Python and other codes for adaptive and generative parametric design.

Hybrid models creating roughing up 3D sketch and 2D detailed design for production are also in use for clients with BIM guidance and strategy for a hybrid approach to modelling for hard roofing and facade design.

Auto scheduling technology, gives more time, closer to press, for alterations in customisation:

Canvas Structures:

Parametric tools for the transfer of 2D developed fabrication geometry, from complex sculptural 3D canvas structures, for sculptural skin and furniture is also under development.

2007 Amphitheatre Project

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