Jonathan was asked to let the end user investigate the entire solutions envelope, with the theory that it's healthy to source a consensus on what is interesting and attractive. The pioneering (in 2011) co-creation process let the user control a products design DNA. Click here to try online customisation tools.

Placing power back into the consumers hands; "design through virtually making" is set to innovate commercial design styles, and which requires style in programming to develop healthy design DNA:

Skype - jo.sheridan

Twitter - @codesignDNA

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