When we were asked to let the end user investigate the entire solutions envelope, with the theory that it is healthy to source a consensus on what is interesting and attractive. A co-creation process was developed to let the user control a products design DNA. Click here to try online customisation tools from the 2011 project.

Placing power back into the consumers hands; "design through virtually making" is set to innovate commercial design:

Skype - jo.sheridan

Twitter - @codesignDNA

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