Approach:
Design permeates through business at every level. Technology and human intervention can complicate a simple idea. The aim is to keep the vision clear.
Creating creative environments :
Useful products as well as those developed for the leisure industry should still be memorable and a pleasure to use. The experiences of buying, owning and using are as important as function. We should reward ourselves with as much fun as we can.
"We have come a long way with technology. The products we create today should be fun!"