Abstract function from nature can use various streams of production to come to fruition, that can enable natural finishes and functions to appear in everyday objects. The emphasis on mimicry, through simple geometric abstraction and in making the complex simple, can be green, ethical and sophisticated when driven by a healthy design DNA, that has been developed alongside production.

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Beauty, not just appearance, that is both exemplary and instructive, certainly intensifies and prolongs the relationship with the user and therefore also makes sense ecologically.” (Dieter Rams) 

Therefore: Ethical design is a now a must, and it's about time!

We believe that to achieve design integrity one must define the key design drivers for the solutions envelope, so that the products are both practical and functionally beautiful throughout the entire family of solutions.

Currently Design DNA is exploring computational art for surface patination, multi object and repeat object tiling, and in sculptural works, based on representational and parametric design drivers that come directly from natures patterns and logic.
Explorations into the nature of maths and the maths of nature…
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